New Year, New You: The Guide To Success In The Fashion Industry
With a new year comes a new start. Many university graduates will be once again starting the search for new job or internship. One of the most difficult industries to break into is fashion and it can often take a lot effort and persevering to find an internship or an entry level job.
Of course, there are multiple angles into the industry. Whether you plan to be a designer, model, marketing manager, photographer, make-up artist; there are many in-roads to achieving a role in the industry.
Start by creating a website and having an online presence via social media channels. Keep tabs on business career pages and network with fashion experts via sites such as LinkedIn. Make a habit of being persistent in updating your social media channels as well as searching for opportunities and networking.
Also keep a positive attitude! It may be likely that you will get a number of set-backs, but learn from these experiences.
Remember that fashion trends change and you must adapt to these. Follow the best fashion blogs and spend time analysing how trends and styles are developing. Knowledge is essential!
Last but not least, you have to be prepared to roll up your sleeves and work extra-long hours.
Below are a number of practical interview tips from Prospects:
- Aim to arrive ten minutes before your interview. Carry money in case you need a taxi or bus unexpectedly.
- Decide what to wear and set it out the night before your interview. Suits and business wear will be ideal for gents, whilst women may prefer a dress with sensible shoes.
- Practice makes perfect! You will get better with every interview you have.
- Pay attention to the way you communicate.
- Research the role and organisation as much as you can.
Emma Goble, Social Media Editor from River Island, has given some insight into her role and the importance that university life had on her fashion career so far.
Can you briefly explain what a typical day in the life of a Social Media Executive usually involves?
It can really vary. Asides from speaking to our 3 million plus social audience, I can be planning campaigns, out on a shoot, writing a new blog post or an article for our print magazine, or attending events such as festivals and premieres.
The day absolutely flies by and there is so much variety to my role. Whilst a lot of it can be sparkly and glamorous there are certainly parts to it which aren’t such as the business reporting.
Did you go to university? If so, what did you study and was it useful for you current role?
I studied Fashion Journalism at UCA. The course was really good and very useful for my current role. In hindsight, I wish I had done more research on what courses were available as the Fashion Promotion course looked really interesting too. I started my course in 2007 and there were nowhere near as many digital focused courses available as there are now.
For those thinking of pursuing a career in social media, any tips or pointers?
Live and breathe social. Get savvy and use every platform as much as you can. Start a blog. Read as much online content as you can and keep in the know. I try to check Mashable and The Drum a few times a day but still struggle to keep up! Contact small companies and volunteer to help with their social media. Our last intern actually managed to convince a local café to pay her £50 a week to manage their social media accounts!
What would you look for in a candidate if you were looking for someone to work in the department?
Many of the things mentioned in the last question. A genuine lover of fashion. Someone fun and outgoing. Someone with lots of energy as social never sleeps!
Thank you for reading!